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SEO as a Supporting Marketing Channel
SeoBook.com is one of my favorite SEO blogs. Here’s an excerpt that articulates part of the core strategy of SkyworksMarketing.com: On SEOBook.com, we’ve been writing a lot about the intersection...
View ArticleGenerating Traffic with Image SEO
Featuring images on your site offers some important benefits: Good photos and graphics engage viewer interest Images offer viewer relief from text-heavy documents Useful graphics can more readily...
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SEO from One Who Has Seen it All
The art and science of applying SEO in pursuit of more website traffic could be construed as a fascinating technical and online sociological game where the rules are, at best, unclear, and more...
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Harry Potter and Search Engine Optimization
If Harry Potter and crew were not so busy dealing with their studies and adventures at Hogwarts school, they would all be Search Engine Optimization (SEO) wizards. SEO is an Internet marketing...
View ArticleBlack Hat SEO Examples
“Black Hat” search engine optimization (SEO) is a term used to refer to techniques, or companies, that use tactics to deceive search engines in order to push search rankings higher. “White Hat” SEO...
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Free Search Engine Optimization (SEO) Tools
Take advantage of these free (and paid) Search Engine Optimization tools to analyze and improve your website’s search performance. How Does Your Website Rank? The following tools will help you...
View ArticleTop SEO Blogs
I refer to a number of different resources for research and insight into the world of search engine optimization, which can be fraught with diverging opinions. Among those resources are blogs from...
View ArticleThe Changing Nature of SEO
One of the exciting and challenging aspects of SEO is how it is continually evolving. When you consider that SEO is based upon trying to figure out the best ways to make your web pages more readily...
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SEO Basics and Case Studies
There is a lot that can be learned about search engine marketing (SEO). And although one could make a lifetime commitment to becoming immersed in all manner of developments in the game of SEO, the...
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Online Press Releases for Traffic and SEO
Traditional media is changing more right now and in the past two or three years than the last thirty years. Most newspapers are laying off staff and some are going out of business. Newspaper ad...
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Search Marketing in Pictures
It’s no secret that pictures and graphs are great ways to convey information. Rand Fishkin at SEO Moz posted four graphics that simply and quickly reflect various aspects of search marketing, and...
View ArticleThe 60 Minute SEO Site Audit
The 60 Minute SEO Site Audit, by Eric Enge, outlines steps, tools and techniques for gaining a rapid overview of a website’s problems and positive aspects. Eric notes: This quick check isn’t meant to...
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2009 State of SEO Ranking Factors
SEOmoz just released their Search Engine Ranking Factors for 2009. This report is a result of 72 SEO professionals answering surveys about their research and/or understanding of search engines....
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The Changing World of SEO
Leave it to Aaron Wall at SEObook to continue to provide innovative perspectives and high-level content on the nature of SEO. Here he provides a large graphic on How the SEO Industry Went Corporate...
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Chronology of SEO Processes
One of the hazards of search engine optimization is that it is a moving target. Some strategies and tactics that worked in the past, don’t work as well now, or have generally become devalued. Most...
View ArticleMaking Connections and Engaging With People
I like this following quote from Frank Watson at Search Engine Watch in regards to search marketing: You can read and test your way 80 percent into the oh-my-god-space, but the final few steps are done...
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The Two Biggest Barriers to Hiring an SEO Pro
There are two barriers that complicate your attempt at finding an SEO professional for your needs. SEO Hiring Barrier #1 Optimizing websites to improve search engine positioning is predicated upon...
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How Long Will It Take to See SEO Results?
The great advantage of pay-per-click (PPC) marketing is that the results are nearly instantaneous. You can engage in a PPC campaign in the morning and refine the campaign based on stats in the...
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